The platform is rolling out a fresh option that permits them to lessen the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale launch. This shift aligns with a rise in AI content, spurred by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we want to give people the option to see more or less of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its network identified as AI-generated. In total, more than 100 m media items are added to the app daily, making AI content a relatively small part of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they view by opening the content preference setting in the app and choosing AI-made media. Other topics that are already be modified under the tool cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige users to label “realistic” AI-generated content, and it prohibits harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an AI-generated watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a $2m educational fund for professionals and institutions to create informative material about ethical AI use. This program will support charitable organizations specializing in educating computer science.
Content Safety Approach
The platform has supported its safety measures, amid controversy over plans to lay off a large number of review team members in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety department in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by removing the most harmful content prior to it is viewed by people. The platform reported a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
